Eve Sanitary Napkins - Bahir Dar Commercial

Overview

Samrach Film Production created a culturally rich and visually captivating commercial for Eve Feminine Hygiene, set against the scenic beauty of Tana Lake’s waterfalls in Ethiopia. The story follows a young urban traveler taking in the sights and capturing selfies, before encountering a group of traditional women engaged in cotton weaving — a symbol of Ethiopia’s heritage. This spontaneous, heartwarming meeting bridges the gap between tradition and modern wellness, as the traveler introduces Eve sanitary pads, sharing both the product and a moment of connection rooted in care, dignity, and knowledge exchange.

Project Objectives

The aim was to position Eve as a brand that not only prioritizes hygiene and comfort, but also respects tradition and empowers every woman, regardless of age or location. This campaign intended to highlight feminine hygiene as a shared concern, while promoting awareness and accessibility in rural settings. It encouraged dialogue between generations and demonstrated how modern products can support traditional lifestyles without displacing them.

Project Scope & Strategy

Samrach led the creative development, casting, location scouting, and production planning. The strategy blended tourism visuals, cultural storytelling, and social impact messaging to reflect Eve’s commitment to reaching diverse women across Ethiopia. By introducing the product through an authentic, woman-to-woman interaction — not advertising — the message felt natural, credible, and inclusive.

Design & Production

The commercial was filmed on-site at Lake Tana, using wide natural shots of the waterfalls and surrounding villages to frame the traveler’s experience. Our cinematography emphasized warmth, authenticity, and human connection. Close-ups of the traditional weaving process, the exchange of smiles, and the gifting of the Eve products created a visual rhythm that was both emotional and aspirational.

Post-Production

We used light acoustic music and a gentle voiceover to carry the emotional tone of the story, paired with subtle animated infographics to highlight Eve’s key features — comfort, absorbency, and skin sensitivity. The narrative concluded with a shared moment of understanding and empowerment between the women, representing Eve’s mission of community upliftment through health education.

Distribution & Promotion

The video was released on digital platforms including YouTube, Facebook, and Instagram, and was integrated into Eve’s national brand campaign. Its emphasis on cultural appreciation made it highly shareable, especially among women’s groups, rural development organizations, and health education programs.

Lessons Learned

This campaign affirmed that bridging modern health solutions with cultural authenticity creates deeper audience trust and emotional impact. Storytelling grounded in real landscapes, real traditions, and shared experiences can spark broader awareness and acceptance — especially around sensitive topics like menstrual hygiene.