Eve Baby Diapers
Eve Baby Diapers – Poster Design Campaign
Visual Storytelling by Samrach Film Production
Overview
Samrach Film Production developed a series of eye-catching posters for Eve Baby Diapers, designed to connect emotionally with new parents and caregivers across Ethiopia. The posters highlight the comfort, reliability, and softness of Eve diapers, presenting the brand as a trusted partner in nurturing happy, healthy babies. Through bright visuals, soft tones, and relatable imagery, the campaign aimed to make Eve Baby Diapers stand out on store shelves and in community advertising spaces.
Project Objectives
The poster campaign was created to:
Increase brand visibility in retail stores, pharmacies, and maternity clinics.
Communicate product benefits clearly, such as leak protection, skin-friendliness, and all-day comfort.
Build emotional resonance with parents by featuring smiling babies and happy family moments.
Project Scope & Strategy
Our creative team managed the campaign from concept to delivery:
Concept Development: Mood boards and sketches focusing on joyful, healthy babies and soft pastel color schemes to reflect safety and care.
Photography & Composition: High-quality imagery of babies in natural, playful poses, paired with lifestyle elements like cribs, toys, and parental interaction.
Design & Branding: Integration of Eve’s brand colors, logo, and product packaging to maintain recognition and consistency.
Design & Creative Approach
The posters balanced emotional storytelling with clear product messaging.
Visual Focus: Cute, relaxed babies in soft lighting, emphasizing comfort.
Color Palette: Warm and pastel tones to create a soothing, parent-friendly feel.
Messaging: Short, impactful taglines like “Gentle Care, Happy Babies” and “Eve Diapers – Trusted by Moms.”
Distribution & Promotion
The posters were printed and strategically displayed in:
Pharmacies and supermarkets
Pediatric clinics and maternity hospitals
Mother and baby retail shops
Community bulletin boards and local events
This multi-location visibility ensured strong exposure to the target audience: new mothers, fathers, and caregivers.
Lessons Learned
The Eve Baby Diapers poster campaign demonstrated that simplicity and emotional appeal drive strong engagement. Clear visuals of happy babies paired with concise benefits effectively captured attention in busy retail environments. The campaign also reinforced the value of consistent branding across print and in-store promotion to build trust and recognition for childcare products.